money
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With the combination of brand loyalty and $830 billion in disposable personal income, marketers are taking notice of the LGBT community Witeck cautioned that buying power is not synonymous with wealth. ‘There’s a lot of mythology about gay affluence or gay incomes,’ he said. ‘Along the way, gay people pretty much look a lot like other people.’
Philanthropy Ventures, LLC from Denver will be launching the new EqualityCard on Feb. 24, a project that will allow anyone to donate money to an LGBT organization of their choice, simply by using a credit card.
