Thank you for considering OUT FRONT for your marketing needs. We believe you will find the market share reached by our organization to be socially and fiscally beneficial for your brand. We believe OUT FRONT should and can be a part of almost any advertising solution.
OUT FRONT has been a cornerstone of the LGBT community since 1976 and is the oldest non-costal LGBT publication in the United States. 12,000 copies are published and provided free to readers on the first and third Wednesday of each month. OUT FRONT is available at more than 175+ locations.
OUT FRONT’s mission is clear: We believe every person and culture is a worthy and vibrant contribution to the fabric of humanity. We are committed to providing the LGBT community — and their allies — a powerful media platform to educate, celebrate and activate that belief.
This video has profoundly changed the way we work at OUT FRONT and it is fundamentally what sets us apart from all other media organizations. The world operates at three distinct levels; what we do, how we do it and most importantly why we do it. It is the simple discipline of rearranging the order that creates phenomenal results. If OUT FRONT ever claimed to have a “secret ingredient” to our success, this would be it…
If Web 2.0 was “so last year,” what does that make a print publication? Well, in OUT FRONT’s case: Print is our past, present and future. Our readers have spoken loud and clear — they love our print edition and partner it with our website and social media networks to keep them informed on news and trends, and connected with LGBT-friendly brands like yours.
While the OUT FRONT family believes strongly in our print product, we know there are more and unique ways to connect with our readers digitally: including native content.
What is native content? Simply: It’s digital advertorial. It’s marketing that’s based on content and created for the platform it’s published on. But according to an article published by Forbes.com digital content is currency.
“I’d go as far as to say that today, content is currency. Have you ever shared an infographic or clever picture just so you could be the first to get the credit from your peers? That’s the content economy in action,” Armano said. “But we’re talking high-quality content—at least in the eye of the beholder. It has to inspire them to take some kind of action like sharing or participating around it.”
Armano uses an example from Obama campaign as a case study for this kind of understanding and execution. The campaign continually produced assets, using numerous social-digital channels to circulate content, relying on supporters to further create and spread memes. “These aren’t 30-second advertisements or billboards. If converged media is the engine—then it is content which acts as the fuel. Brands need to ask themselves how they supercharge the engine as media distinctions bleed into each other.”
For more check out this video from Mashable Media Summit:
For advertising information or to enroll in a marking program with us, contact our marketing department by email at [email protected] or by phone at 303-477-4000.