Same-Gender Couple in David’s Bridal Ad
Addison Herron-Wheeler is OUT FRONT's co-publisher and editor-in-chief and friend…
For the first time, major wedding attire company David’s Bridal included a same-gender couple made up of two brides in one of their ads.
The ad is titled “Rewrite the Rules” and includes several couples, one of which is same-gender.
The company apparently filed for bankruptcy in November, faced with new bridal start-ups and other companies that seem more relevant to younger folks getting married. This could be the reason for the inclusive switch.
Yay for love… and equality! @davidsbridal to show same-sex couple for the first time in a new TV ad https://t.co/3KtuQVhI2i #TVAdvertising #FridayFeeling
— Lee Singletary (@LeeSingletary) January 4, 2019
The ad will appear on TV and also on social media.
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Addison Herron-Wheeler is OUT FRONT's co-publisher and editor-in-chief and friend to dogs everywhere. She enjoys long walks in the darkness away from any sources of sunlight, rainy days, and painfully dry comedy. She also covers cannabis and heavy metal, and is author of Wicked Woman: Women in Metal from the 1960s to Now and Respirator, a short story collection.