For the first time, major wedding attire company David’s Bridal included a same-gender couple made up of two brides in one of their ads.
The ad is titled “Rewrite the Rules” and includes several couples, one of which is same-gender.
The company apparently filed for bankruptcy in November, faced with new bridal start-ups and other companies that seem more relevant to younger folks getting married. This could be the reason for the inclusive switch.
— Lee Singletary (@LeeSingletary) January 4, 2019
The ad will appear on TV and also on social media.