Experts: Make a great first impression

By Keo Frazier

They say that first impressions are everything in business. When it comes to promoting your own professional life there are simple ways to put your best foot forward — just be ready to do it at any time truly become the professional you want to be seen to be at work. Here are five principles to better your chance of leaving a lasting impact.

1. Every moment is an opportunity to network.

Life is one big networking opportunity. Whether you’re at a social event, business event, cocktail event or something in between, you never know who you might run into, so always be prepared to network.

2. Always have a stack of business cards on you, ready to hand out.

This is in conjunction with the first tip. Never leave home without them!

3.  Business = Social and Social = Business.

Our social and business lives collide, and especially in the age of social media we cannot afford to make one slip and think that the worlds are hidden from each other. Keep your head in the game at all times by being business-appropriate even when you’re out socializing.

4. First impressions are first perceptions and perception is reality.

Don’t let a first impression get away from you because the best first impression becomes the reality of each perception afterwards.

5. The clothes do make the woman (or man).

Your attire is important. Know your audience and dress accordingly. Always be clean and neat, being sure your clothes match the great impression you are striving for.

Keo Frazier is a local entrepreneurial and business leader, and the fearless founder of KEOS Marketing Group.